Logos, Lockups & Seals
Central to Boulder’s visual identity are the graphic marks associated with its Be Boulder. brand platform and the interlocking logomark and University of Colorado Boulder wordmark. These fundamental visual elements create the basis of a distinctive brand identity that is easily recognizable by audiences.
Logos & Lockups
Boulder’s logo and the Be Boulder. graphic marks are two of the four core design elements used to express Boulder’s visual identity. Boulder’s logo is often referred to as the “lockup,” which refers to the requirement that the interlocking “” and “University of Colorado Boulder” must remain together and not be separated. The lockup’s fonts and colors cannot be altered, and clear space must always be around the lockup equal to the height and width of the interlocking “.” This ensures that the lockup is easily visible, stands alone and does not look like part of any other content or imagery.
Logos and Be Boulder. graphic marks for schools, colleges, units, programs, centers, institutes and officially licensed student groups are part of Boulder’s logo system. When used collectively and consistently, the marks provide a clear and strong unit or group identifier while also positively impacting the recognition of Boulder’s brand.
These groups all qualify to have a lockup created for them as a courtesy through Strategic Relations and Communications. You can request a lockup through our brand request form.
Co-branding & Subidentities
A small number of research institutes at the university work in coordination with external entities, such as agencies of the federal government. Those that do may be granted use of the external entity’s logo in conjunction with the university logo, as approved by the University Brand Identity Standards Board.
University Seals
Boulder has an official seal and a commercial seal. The official university seal (with Greek lettering as part of the interior design) lends authenticity to documents that emanate from the university, particularly in its corporate capacity. The commercial seal (English lettering as part of the interior design) has limited application and should not be substituted for approved university marks.
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We’re here to help make your branded project a success. Read our university brand strategy to get a research-backed plan for making your design and communications land with your target audience. Contact us with questions about training your team, creating artwork or merchandising, or using elements from the brand strategy.