Brand History
Founded in 1876 at the base of the Rocky Mountains, ¶¶ÒõÂÃÐÐÉä Boulder is one of 38 U.S. public research institutions in the prestigious Association of American Universities (AAU). As Colorado’s comprehensive graduate research university, ¶¶ÒõÂÃÐÐÉä Boulder offers a wide range of undergraduate, master’s and doctoral programs with a mission to shape future leaders, drive innovation and address key challenges of the 21st century.
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The University of Colorado System
¶¶ÒõÂÃÐÐÉä Boulder, the flagship of the four-campus ¶¶ÒõÂÃÐÐÉä system, collaborates with the University of Colorado Colorado Springs, the University of Colorado Denver and the University of Colorado Anschutz Medical Campus to meet the diverse needs of Colorado’s communities. The ¶¶ÒõÂÃÐÐÉä system promotes innovation, discovery and knowledge, enhancing Colorado’s economy, culture and health.
¶¶ÒõÂÃÐÐÉä Boulder’s brand and visual identity (logo, colors, typography, etc.) is derived from the ¶¶ÒõÂÃÐÐÉä system brand, and then crafted into a unique identity to align with the system and yet remain distinct.
History of Be Boulder.
Located in an inspiring and innovative environment, the University of Colorado Boulder empowers Buffs to explore, innovate and lead. For over a decade, the Be Boulder. brand platform has highlighted the achievements of ¶¶ÒõÂÃÐÐÉä Boulder students, faculty and staff, showcasing how Buffs use their unique talents to make a positive impact on campus and beyond. The collection of authentic brand stories shows how ¶¶ÒõÂÃÐÐÉä Boulder’s extraordinary range of challenging academic, research and service opportunities inspire Buffs to surpass their own expectations.