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Marking the latest milestone in a new kind of space race, India's Chandrayaan-3 mission touched down safely on the moon. ¶¶ÒõÂÃÐÐÉä Boulder astrophysicist Jack Burns gives his take on why nations and companies are hurrying to parts of the moon that no Apollo craft ever visited.

Legislating fees can have unintended consequences, including a redistribution of costs. Get ¶¶ÒõÂÃÐÐÉä marketing professor Amit Bhattacharjee's take.

Companies change their name for many reasons, all with the hope of creating “stronger, favorable, unique associations." Get ¶¶ÒõÂÃÐÐÉä Marketing Professor Donald Lichtenstein’s take.