Grad students reporting in the Yukon, alumni at the Olympic Games and honoring Boulder's first black female graduate—all of that and more in the Spring 2018 edition of CMCI Now.
Savvy advertising students know that dedication and innovation make all the difference. Recently, more than 20 students from the College of Media, Communication and Information spent their weekend in a one-credit course on programmatic advertising, learning about the automation of buying and selling of ads that is revolutionizing the industry...
Boulder’s chapter of the Public Relations Student Society of America is wrapping up a busy year. Students from the chapter, which is now in its second year, recently participated in PRSSA’s 2017 National Conference, held in Boston. Throughout the conference, students met with fellow PRSSA members from other chapters,...
“The debate online is far from over. There is still a very vocal group of people out there who are opposed to vaccines,” said study co-author Chris Vargo, a CMCI assistant professor.
CMCI advertising students were instrumental in pitching this high-profile commercial, which airs during each Buffaloes football game and on the Pac-12 Network.
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