Holiday shopping season can turn the most rational consumers into impulsive shoppers. According to Ying Zeng, assistant professor of marketing, a complex web of psychological triggers can send us into a buying whirlwind.
¶¶ÒõÂÃÐÐÉä Boulder’s women’s basketball standout Frida Formann (EvnSt’24, MBusAn’25) blends her competitive edge with strategic insights from her graduate studies in business analytics at Leeds.
With 25% of millennials projected to never marry, independence is becoming profitable. It’s time that U.S. businesses adapt to this growing trend, according to Leeds Professor Peter McGraw.
Fast Company and Inc. released their inaugural list of institutions that impact society through innovation and entrepreneurship. How is the Leeds School of Business igniting some of that impact?
Large companies like Amazon and Dell are enforcing a return to office five days a week. Assistant Professor Christina Lacerenza shares insights on the potential effects on employees.
Employers have been screening applicants on social media for years, but political posts weren’t what they were looking at—until now, Leeds research finds.
Rising commercialization expenses obstruct the path from drug discovery to market, threatening public health amid growing antimicrobial resistance, according to new Leeds research.
In a challenging job market for recent graduates, Auggie Gehret (Fin,RelEst’24) connected with alumni to launch his career in commercial real estate.
In marking Cheyenne Arapaho Hall’s 35th anniversary, ¶¶ÒõÂÃÐÐÉä’s Benny Shendo Jr. shared his personal journey and Native American history's ties to Colorado.
