MS Business Analytics Marketing Analytics Track

Leverage Data to Inform Impactful Marketing Strategies

Students in the MSBA Marketing Analytics Track graduate with the ability to harness data for strategic decision-making, understand customer behavior and optimize marketing effectiveness.

听听听Inquire 抖阴旅行射 the Program

"I chose Leeds MSBA because it allowed me to pursue job opportunities I would not have considered before."

- Kerstin Kammerer
听听(MSBA 鈥�24)

Program Details

Starts in July.
GMAT/GRE test scores are optional.
The full-time, in-person program is 10 months. The part-time, online program format takes two years to complete.
Automatic admission is granted to recent Leeds graduates and 抖阴旅行射 graduates with a Business Minor with at least a 3.0 GPA.
No coding or technical background is required.
Technical, quantitative and statistically intensive. Learn data architecture, functional analytic problem-solving and soft, durable skills.
Learn more about the MSBA Marketing Analytics Track curriculum here and learn more about MSBA Marketing Analytics Track costs and tuition here.

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Careers in Marketing Analytics

The Marketing Analytics Track prepares students to accelerate their careers in the high-demand,marketing analytics field. Employment growth and demand for marketing analytics experts is high, and Leeds' students find jobs with companies like AB InBev, Alteryx, KPMG, Merckle, OptTek Systems, P2 Energy Solutions and Panasonic North America.

Professionals in marketing analytics harness data for strategic decision-making, understanding customer behavior and optimizing marketing effectiveness.

Common job titles include digital marketer and marketing analyst.

More 抖阴旅行射 MSBA Careers听听听

Be prepared to work with divisional marketers to interpret and analyze digital marketing data, then provide insights and action plans to help business partners drive performance against key performance indicators. Requires understand and fluently uses company technology & analytics tools to measure & analyze online marketing performance; works with business partners to establish digital Key Performance Indicators (KPIs) & metrics and works across organization and Areas to create consistent calculated metrics.

Be prepared to be responsible for overseeing the development and implementation of advanced analytics, data mining, and statistical modeling techniques to solve complex marketing and GTM challenges and drive business growth and build, lead, and mentor a team of data scientists and analysts across several locations including outside of the US.

Be prepared to lead in the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels and formulate plans that acquire, grow, and retain customers in support of the product life cycle.

Be prepared to produce insights, deliver stories and provide meaningful impact for global marketing, brand, and client acquisition and you will work in a close-knit, dedicated, congenial team environment with a shared goal of delivering impact.

Marketing Analytics Track Faculty

Meet our award-winning faculty, recognized for their innovative teaching approach and their cutting-edge research in top academic journals.

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Nicholas Reinholtz

Assistant Professor

MARKETING

Nicholas Reinholtz is a assistant professor of marketing at the Leeds School of Business. He holds a Ph.D. in marketing from Columbia University and undergraduate degrees in mechanical engineering and political science from Virginia Tech. Nick's research focuses on different aspects of consumer behavior, including financial decision making, product and price search, and the cognitive processes and representations underlying choice.

Liu Liu

Assistant Professor

MARKETING

Liu鈥檚 research focuses on the intersection of marketing and machine learning, in areas such as visual marketing, branding, product design and innovation, social media, and consumer choice modeling. Prior to starting her academic career, she worked at Google for three years as a Software Engineer, doing large-scale machine learning for the AdSense system.

Scott Shriver

Associate Professor

MARKETING

Professor Shriver鈥檚 research interests include online privacy, network effects, sustainability, empirical industrial organization and applied econometrics. His work has appeared in leading academic journals such as Management Science and Marketing Science, and won awards for best dissertation (Frank M. Bass award) and best paper (John D.C. Little award).听 Professor Shriver teaches Customer Analytics in the undergraduate, MBA and MS programs and the Quantitative Marketing seminar in the PhD program.

Amit Bhattacharjee

Associate Professor

MARKETING

Amit's research investigates how moral psychology shapes consumers' marketplace judgments and behaviors. Current topics of interest include lay economic reasoning, perceptions of inequality and market fairness, judgments about the relationship between morality and job performance, symbolic consumption and signals of consumer and producer authenticity, and perceptions of consumer welfare and well-being. He spends much of his personal and professional life in a state of confusion about which moral standard to apply in any given situation..

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Gain a Competitive Edge

#1

Best Public Business School in Colorado
U.S. News & World Report (2023)

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#38

Top Research School in North America
UTD Top 100 Business School Research Rankings (2018-2022)

STEM

STEM designated
degree program

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Meet the MSBA Team at Leeds

Leeds' team of dedicated professionals help you maximize your experience in the MSBA program. Our student success team and career development coaches provide highly curated support to ensure you have everything you need to succeed.

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Alysson Biermaier

MS Degrees Program Manager

Graduate Programs

Alysson has joined the team as the Student Success Coordinator. She received her master's degree in Art History from Syracuse University, where she was also a TA and Research Assistant. She most recently worked with graduate and undergraduate students as the Coordinator of Interns & Volunteers at the Philadelphia Museum of Art. A Minnesota-born winter lover, Alysson enjoys hiking, camping, and exploring parks any chance she gets. If she is...

alysson.biermaier@colorado.edu (303) 735-0082

John Helmers

Director, Graduate Career Management

Graduate Programs

Biography John has spent the last 15 years leading Graduate Career Management efforts at the Leeds School of Business at The University of Colorado Boulder, where he and his team provide coaching and programming to MBA and MS students. He also oversees the Leeds MBA Professional Mentorship Program, works closely with employers, and teaches the MBA Professional Development course. Prior to joining Leeds he worked in marketing for a global...

john.helmers@colorado.edu 303.492.1016

Patti Martinez

Student Success Coordinator

Graduate Programs

Kristi Ryujin

Associate Dean for Graduate Programs • Special Assistant to the Dean for Faculty Diversity, Equity and Inclusive Culture

Graduate Programs

Biography As the Associate Dean for Graduate Programs, Kristi is responsible for the advancement, quality, vibrancy and continuation of graduate programs at the Leeds School of Business, with oversight of recruitment, retention, graduation, and placement of nearly 500 graduate students, annually. Prior to joining Graduate Programs, Kristi served in the Office of Diversity Affairs as the Assistant Dean for Diversity and Inclusion and Director of the Office of Diversity Affairs...

kristi.ryujin@colorado.edu 303-492-6254

Application Deadlines

Round 1:听October听7, 2024

Round 2:听December听2, 2024

Round 3:听Febuary听3, 2025

Final International Deadline:听February听5, 2025

Final Domestic Deadline:听May听12, 2025

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